Why Some Podcasts Make Money (and Others Stay Expensive Hobbies)
Episode 340 | Insider Secrets to a Top 100 Podcast | Courtney Elmer
Danielle Hayden is a reformed corporate CFO and founder of Kickstart Accounting, Inc., where she helps women entrepreneurs understand their numbers and build profitable, sustainable businesses. She is the host of Business by the Books, a podcast focused on financial clarity, business strategy, and CEO-level decision-making for growing entrepreneurs. With a background in corporate finance and over a decade of experience in accounting and financial leadership, Danielle specializes in translating complex financial concepts into simple, actionable strategies that business owners can actually use.
Before you can monetize your podcast, you need to run it like a business (most hosts skip this, and then wonder why revenue never comes).
Danielle Hayden is a reformed corporate CFO and founder of Kickstart Accounting, and she's breaking down what to track, where to spend, and how to start measuring ROI from your show (even if it’s not making money yet). If you want a clear look at how high-earning podcasters actually turn episodes into revenue, hit play and let’s dive in.
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1:05 – Why Knowing Your Profit Margin Matters More Than Podcast ROI
3:26 – The Marketing Budget Benchmarks Most Podcasters Don’t Know About
5:51 – What to Track (and How) to Measure Real ROI From Your Show
10:14 – How to Build a Spending Plan That Supports Your Podcast Growth
14:00 – Where to Invest First to Get the Biggest Return From Your Podcast
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Episode Links:
- Meet Danielle Hayden: Website | LinkedIn
- Listen to Danielle’s podcast: Business By the Books
- Download Danielle’s free budgeting template
- Buy Back Your Time by Dan Martell 📘
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Special thanks to Resonate Recordings, our exclusive implementation partner for PodLaunch® Accelerator. If you’re podcasting but aren’t seeing listeners, leads, or sales from your show, book a strategy call to find out what’s not working and how to fix it.
Follow Courtney for more podcasting insights: LinkedIn | PodLaunchHQ.com
