Apple Video Podcasts Are Here. Should You Care?
Episode 405 | Insider Secrets to a Top 100 Podcast | Courtney Elmer
Featured Guest: Alban Brooke
Alban Brooke is the Head of Marketing at Buzzsprout, one of the most popular podcast hosting platforms, where he's helped tens of thousands of podcasters get their shows online and grow their audience. He also co-hosts Buzzcast, Buzzsprout's own podcast about the podcasting industry, tech trends, and what's actually working for podcasters right now.
Apple Video Podcasts are here, Amazon is following suit, and every podcaster is asking the same question: "Am I missing out if I'm not on video?" But the answer is a lot more nuanced than the internet makes it out to be.
Alban Brooke, Head of Marketing at Buzzsprout, breaks down the massive difference between how Apple, Spotify, and YouTube handle video distribution, the upsides (and downsides) of relying too heavily on algorithm-driven discovery, and what audio-first hosts need to understand before jumping into video podcasting just because everyone else is doing it.
If you've been wondering whether video podcasting is the future (or distracting you from building a show listeners would follow with or without video), hit play and let's dive in.
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2:06 – Why Podcasters Are Suddenly Rethinking Video Podcasting
5:58 – The Massive Difference Between YouTube Discovery and Apple Video Podcast Delivery
9:47 – The Video Podcasting Problem Nobody Warns You About
11:46 – The Short-Term Opportunity Most Podcasters Are Missing on Apple
16:13 – The Hard Truth About Video Podcasting and Audience Growth
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Episode Links:
- Meet Alban Brooke: Buzzsprout.com
- Listen to Buzzcast
- Get a $20 Buzzsprout credit with this link thanks to Alban and the Buzzsprout team.
- Book a call with our partner, Resonate Recordings to get podcast production off your plate.
- See where your podcast ranks in search with Ausha's SEO tool (free trial)
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Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it.
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