Why Podcast SEO Makes It Easier Than Ever for Niche Shows to Get Discovered
Episode 363 | Insider Secrets to a Top 100 Podcast | Courtney Elmer
“Just stay consistent and make great content” is the podcast industry’s favorite advice, and it’s exactly why most shows never grow. It won’t matter how good your content is if no one can find it, and if your podcast isn’t showing up in search, you’re missing out on the 54% of new listeners who find new shows that way every day.
I’ll show you why Podcast SEO makes it easier than ever for niche shows to get discovered, why it’s the only strategy for growing a podcast that compounds with every episode you publish, and how to get your show into the top five search results on Apple and Spotify without creating extra content, guesting nonstop, or wasting thousands on podcast ads. If you’re tired of publishing episodes no one new ever hears, hit play and let’s dive in.
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0:54 – Why Content Alone Won't Grow a Show in Today's Podcasting Landscape
2:48 – Why Podcast Search is Your Shortcut to New Listeners
5:36 – How Niche Shows Have the Edge With Hyper-Specific Keywords
12:11 – The Podcasting Strategy Behind Hitting the Top Search Charts in One Week
15:45 – Why Early Adopters of Podcast SEO Have an Unbeatable Advantage
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Episode Links:
- See Where Your Podcast Ranks in Search with Ausha (Free Trial)
- Get the Podcast SEO Mastery Course ($50 Off with Code TOP100)
- Book a Call for Done-for-You Podcast SEO with our partner, Resonate Recordings
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Other Episodes You’ll Love:
- 3 Signs Your Podcast SEO Strategy Is Working
- 41% Podcast Growth in 30 Days (Here’s How)
- 5 Podcast SEO Best Practices to Rank at the Top of Apple and Spotify Search
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Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it.
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