5 Podcast SEO Best Practices to Rank at the Top of Apple and Spotify Search
Episode 365 | Insider Secrets to a Top 100 Podcast | Courtney Elmer
Irène Picco is a podcast growth strategist at Ausha , specializing in Podcast SEO and discoverability strategies that help creators grow organically on platforms like Apple Podcasts and Spotify. She works with brands, networks, and podcasters to improve search visibility, audience growth, and long-term podcast performance through data-driven optimization strategies.
One in two podcast listeners discover new shows through search inside Apple and Spotify every day. Which means if your show isn’t visible in search, you’re handing half your audience to someone else.
In this episode, we’re fixing that. I’m back with Irene Picco from Ausha to share the 5 best Podcast SEO practices that get your show ranking where listeners are already looking for content like yours, so every episode becomes a shortcut that helps new listeners find you faster.
If you want your show to be the first one listeners see when they’re searching for what you teach, hit play and let’s dive in.
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0:54 – The Real Reason Half of Your Potential Audience Can’t Find You
7:41 – How to Spot the Best Keywords to Get Found by the Right Audience
14:08 – Broad Keywords vs. Niche Keywords (and Why You Need Both)
21:34 – Where to Put Podcast SEO Keywords for Maximum Ranking Power
28:50 – How to Stay in the Top 5 in Apple & Spotify Search Once You're There
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Episode Links:
- See Where Your Podcast Ranks in Search with Ausha (Free Trial)
- Get the Podcast SEO Mastery Course ($50 Off with Code TOP100)
- Book a Call for Done-for-You Podcast SEO with our partner, Resonate Recordings
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Other Episodes You’ll Love:
- 3 Signs Your Podcast SEO Strategy Is Working
- 41% Podcast Growth in 30 Days With Podcast SEO. Here’s How.
- Why Podcast SEO Makes It Easier Than Ever for Niche Shows to Get Discovered
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Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it.
Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com
