Why People Find Your Podcast But Don’t Hit Follow
Episode 392 | Insider Secrets to a Top 100 Podcast | Courtney Elmer
Arielle Nissenblatt is a podcast marketing strategist, community builder, and founder of EarBuds Podcast Collective, a widely respected podcast discovery newsletter that helps listeners find their next favorite show. She works with podcasters, media companies, and brands to grow audiences through strategic promotion, discoverability, and community-driven marketing, and is a recognized voice in the podcasting industry.
Most podcasters think getting new listeners is about promotion: more clips, more posts, more ads. But if people find your show and don't hit follow, your downloads won’t change and “more promotion” won't fix it.
Podcasting Hall of Famer Arielle Nissenblatt is unpacking why not every podcast automatically earns an audience, and what makes a listener decide if a show is worth following in the first place. She exposes what your own listener behavior may reveal about why people click, follow, and come back week after week, and how you can use these same insights to turn more listeners into followers.
If you’re publishing a new episode every week but your downloads haven't grown in the last 90 days or more, hit play and let’s dive in.
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1:02 – Why Some Podcasts Earn an Audience (and Others Never Do)
5:34 – Promotion Alone Won’t Grow Your Podcast
7:11 – What Actually Makes a Podcast Worth Recommending
12:30 – The Surprising Role Word-of-Mouth Still Plays in Growing a Podcast
20:07 – Why People Don’t Always Listen the First Time They See Your Podcast
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Episode Links:
- Meet Arielle Nissenblatt: Website | LinkedIn
- Subscribe to the EarBuds Newsletter: EarBuds.audio
- Curate a list or pitch your podcast: EarBuds.audio/curate
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Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com
