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4 Podcasting Mistakes That Kill Word-of-Mouth Growth

launching your podcast marketing & growth
 
 
 

Episode 393 | Insider Secrets to a Top 100 Podcast | Courtney Elmer

Featured Guest: Arielle Nissenblatt
Arielle Nissenblatt is a podcast marketing strategist, community builder, and founder of EarBuds Podcast Collective, a widely respected podcast discovery newsletter that helps listeners find their next favorite show. She works with podcasters, media companies, and brands to grow audiences through strategic promotion, discoverability, and community-driven marketing, and is a recognized voice in the podcasting industry.
 

If no one is sharing your episodes, recommending your show, or mentioning it in their communities, the problem usually isn’t the quality of your content. It’s how (and where) you’re asking people to engage with it.

Podcasting Hall of Famer Arielle Nissenblatt is breaking down the podcasting mistakes that make a show harder to share, from email newsletters that train subscribers to ignore you to podcast pitches that get deleted before anyone even opens them. We also unpack how a handful of niche relationships can grow your podcast faster than relying on nonstop self-promotion. 

If you know your show is valuable (but it’s not getting shared like you think it should) hit play and let’s dive in.

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2:12 – Why “New Episode Out Now” Emails Don’t Grow Your Podcast

3:18 – How to Pitch Podcast Newsletters and Curators the Right Way

9:02 – The Partnership Strategy That Grows Podcasts Faster Than Promotion

13:11 – Where to Pitch Your Podcast for Apple and Spotify Features

17:15 – The Offline Podcast Marketing Idea That Can Bring New Listeners to Your Show This Week

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Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it.

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