What New Podcast Listeners Notice About Your Show in the First 7 Seconds
Episode 356 | Insider Secrets to a Top 100 Podcast | Courtney Elmer
Jay Nachlis is VP/Consultant and Marketing Director at Coleman Insights, where he leads podcast research initiatives focused on audience behavior, content strategy, and podcast growth. With more than two decades of experience in audio and media, Jay has co-authored industry-leading studies on video podcasting, YouTube, and podcast consumer trends, helping creators and brands better understand what listeners really want.
Most podcasters wait for listener feedback to tell them if their podcast is good. But new listeners decide whether to click play in seconds, before they’ve heard a single word. Jay Nachlis, VP at Coleman Insights, reveals the common podcasting mistakes that make new listeners tune out in the first 7 seconds, and how to get reliable input from real podcast listeners who don’t know you so you can see exactly what first impression your show is making (and what to fix so your show hooks new listeners right from the start).
If you’ve ever logged into your podcast dashboard and wondered why your downloads still aren’t growing, this episode will give you answers you won’t find in your analytics. Hit play and let’s dive in.
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0:32 – Why Friends’ Feedback Won’t Grow Your Podcast
1:39 – What Loyal Listeners Won’t Tell You (But New Listeners Will)
4:25 – The A/B Test That Shows Why People Hit Play
9:36 – The Surprising Feedback That Unlocked 100K+ Views on YouTube
15:15 – How to Find Out What Listeners Actually Want From Your Show
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Episode Links:
- Meet Jay Nachlis: LinkedIn | Website
- See the first impression your podcast makes with PodPredictor
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Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com
