3 Podcast Tests That Predict Whether Listeners Will Hit Play
Episode 357 | Insider Secrets to a Top 100 Podcast | Courtney Elmer
Jay Nachlis is VP/Consultant and Marketing Director at Coleman Insights, where he leads podcast research initiatives focused on audience behavior, content strategy, and podcast growth. With more than two decades of experience in audio and media, Jay has co-authored industry-leading studies on video podcasting, YouTube, and podcast consumer trends, helping creators and brands better understand what listeners really want.
It’s great to hear “I love your podcast!” from friends and fans. But this kind of feedback won’t tell you why new listeners stop listening after one episode (or worse, why they aren’t hitting play to begin with). Jay Nachlis, VP at Coleman Insights (the research powerhouse behind some of today’s most listened-to shows), shares the surprising patterns behind what makes listeners hit play or scroll past your show. Plus, you’ll learn three quick tests you can run on your podcast right now that will show you what’s working (and what’s not) before you hit “publish” on your next episode.
If you want to know why new listeners choose (or skip) your show, hit play and let’s dive in.
...
0:43 – What First-Time Listeners Notice That Loyal Listeners Won't
2:38 – The Key Elements That Make or Break Your Podcast's First Impression
4:02 – How Often Should You Test Your Podcast to Stay Relevant?
7:28 – How to Turn Outside Feedback Into Podcast Decisions That Drive Growth
10:52 – 3 Quick Tests to Run Before Your Next Episode Airs
...
Episode Links:
- Meet Jay Nachlis: LinkedIn | Website
- Want to see the first impression your podcast makes? Test it with PodPredictor
...
Other Episodes You’ll Love:
...
Got Podcasting Questions? Send them to me here.
Love this show? Leave a review to say thanks in true podcasting style, or share it with your podcasting friends.
Podcast Health Score™ See exactly where your show is losing listeners.
Podcast SEO Mastery Optimize your show so it can get found 24/7.
Apply for a spot on the show to get live podcasting help from me.
Want more podcasting advice? See what I’m testing on Substack
Get reviews for your show with PodLottery
...
Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it.
Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com
