The Audience-Borrowing Strategy That Turns Strangers Into Podcast Listeners
Episode 373 | Insider Secrets to a Top 100 Podcast | Courtney Elmer
Lauren Passell is the founder of Tink Media , a podcast growth and marketing company helping shows expand their reach through strategic promotion and audience development. She is also the creator of Podcast The Newsletter, a widely read industry resource covering podcast trends, recommendations, and marketing insights for creators and listeners alike.
Podcast growth comes from turning strangers into listeners. But with no budget for ads and no desire to spend your life on social media, how do you actually make that happen?
Lauren Passell of Tink Media is breaking down the audience-borrowing strategy smart hosts use to get their shows discovered, recommended, and shared by entirely new audiences so your podcast doesn’t stay invisible while others in your niche take off.
If you’re ready to grow beyond the same 50 loyal fans and finally start reaching new ones, hit play and let’s dive in.
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3:12 – Why Catering to Your 50 Loyal Listeners Stops New Ones From Finding You
11:44 – The Hidden Shortcut to Finding Podcasts With Your Exact Audience
15:27 –A Zero-Cost Way to Get Promoted on Other Shows Every Week Without Podcast Guesting
18:59 – The Pitching Fix That Gets More Collaborators Saying Yes to You
22:36 – How to Turn One Small Collaboration Into Ongoing Listener Growth
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Episode Links:
- Meet Lauren Passell: Website | LinkedIn
- Read Lauren’s Podcast The Newsletter
- Rephonic.com/graph
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