How to Reach New Podcast Listeners With Newsletter Swaps
Episode 374 | Insider Secrets to a Top 100 Podcast | Courtney Elmer
Lauren Passell is the founder of Tink Media , a podcast growth and marketing company helping shows expand their reach through strategic promotion and audience development. She is also the creator of Podcast The Newsletter, a widely read industry resource covering podcast trends, recommendations, and marketing insights for creators and listeners alike.
One of the most overlooked podcast marketing strategies takes less than 15 minutes a week and uses content you’re already creating to reach entirely new listeners: newsletter swaps.
Lauren Passell of Tink Media is back to break down this little-known organic strategy independent podcasters are using to grow without spending hours chasing guest spots, creating endless short-form videos, or pouring money into ads. If you’re ready for a podcast marketing strategy that gets you more reach without demanding more hours, hit play and let’s dive in.
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3:01 – Why Guesting and Social Media Don’t Deliver Long-Term Growth
7:12 – The Real Reason Newsletter Swaps Work Even for Small Shows
12:34 – Why Your Own Email List Makes Every Swap More Valuable
19:57 – What to Offer Collaborators Even If You Think You Have Nothing to Give
23:41 – How to Tell If a Newsletter Swap Actually Worked
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Episode Links:
- Meet Lauren Passell: Website | LinkedIn
- Read Lauren’s Podcast The Newsletter
- Rephonic.com/graph
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Other Episodes You’ll Love:
- The Audience-Borrowing Strategy That Turns Strangers Into Listeners
- 3 Low-Lift Ways to Get New Listeners Without Living on Social Media
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Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it.
Follow for more podcasting insights: LinkedIn | PodLaunchHQ.com
