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Borrow Disney's Secret for Better Listener Engagement

audience psychology case studies
Excited woman wearing mouse ear headband with sparkles on a teal background with text "Disney's Secret for Better Listener Engagement" - how to borrow Disney's engagement strategy to improve podcast listener engagement (Episode 400)
 
 
 

Episode 400 | Insider Secrets to a Top 100 Podcast | Courtney Elmer

Featured Guest: Vance Morris
Vance Morris is a customer experience strategist, keynote speaker, and former Disney resort leader who helps businesses design world-class service systems that increase loyalty, retention, and profitability. He is the host of Systematic Magic, where he teaches entrepreneurs how to “Disney-fy” their business using proven customer experience frameworks and direct-response marketing strategies to stand out in competitive markets.
 

What makes Walt Disney World the one place most people can’t wait to go back to? It’s not the rides, the characters, or the fireworks. It’s how every moment is engineered to guide exactly what Disney wants you to do next. 

Vance Morris spent years behind the scenes as a Disney exec learning exactly how they do it, and he’s going to show you the Disney “magic” that’ll help you keep listeners engaged in between episodes, what to say and do in the first 30 seconds so they don’t drop off, and how to guide someone to hit follow and come back for more. 

If you want your podcast to be the something listeners act on and not just listen to, hit play and let’s dive in.

1:07 – The “Line-ertainment” Principle Disney Uses to Keep People Engaged While Waiting in Line for Hours

6:49 – The Emotional Triggers Disney Builds In to Get People to Take the Next Step

8:11 – The Common Podcasting Mistake That Makes Listeners Drop in the First 30 Seconds

13:03 – Why Your “Podcast Voice” Could Be Contributing to Your Listener Drop-off Rates

15:11 – How to Increase Listener Engagement Between Episode Drops So They Come Back Again and Again

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