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Use This Podcast Messaging Strategy to Get More Listeners Clicking Your Episodes

audience psychology ranking your podcast
PodLaunch Accelerator grad Cheryl Fischer wearing headphones at a microphone on a teal background with text "Niche Down Without Losing Listeners" - podcast messaging strategy to get more listeners clicking your episodes (Episode 352)
 
 
 

Episode 352 | Insider Secrets to a Top 100 Podcast | Courtney Elmer

Featured Guest: Cheryl Fischer
Cheryl Fischer is an award-winning life coach, teacher, and trainer who empowers midlife women to find confidence, clarity, and purpose in their “second act.” Through her podcast Mind Your Midlife: Confidence and Self-Care for Women Over 40 (formerly OMG Teach Me), Cheryl shares practical strategies and mindset shifts for navigating midlife challenges, including menopause, hormone balance, self-confidence, and healthy habits. She has helped hundreds of women embrace their midlife journey, prioritize their well-being, and create a life they love.
 

Five decisions determine whether someone hits play on your podcast. Most hosts get at least three of them wrong without realizing it. And the problem starts before anyone hears a single word of your show.

PodLaunch Accelerator grad Cheryl Fischer learned this the hard way. She was doing everything “right” but still not seeing results, until she rebranded her show in a way that finally got the right listeners tuning in, reaching out, and seeing her as the expert they wanted to work with. So if you’re ready to uncover the podcast messaging gaps keeping the right listeners from hitting play and asking how to work with you, hit play and let’s dive in.

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1:18 – Why Great Content Isn’t Enough to Get Listeners Choosing Your Show

3:40 – The Hidden Podcast Messaging Gaps That Keep Listeners From Hitting Play

6:25 – Why Effort Spent on Your Podcast Doesn’t Always Equal Growth

8:04 – How to Niche Down Without Losing Listeners 

9:52 – The Podcast Messaging Shift That Gets Listeners Engaging Instead of Scrolling Past

16:44 – The Signs Your Podcast Is Finally Reaching the Right People

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Special thanks to Resonate Recordings, our exclusive implementation partner for PodLaunch® Accelerator. If you’re podcasting but aren’t seeing listeners, leads, or sales from your show, book a strategy call to find out what’s not working and how to fix it.

Follow Courtney for more podcasting insights:  LinkedIn | PodLaunchHQ.com

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