Is It Time to Rebrand Your Podcast? 5 Signs to Look For
Episode 338 | Insider Secrets to a Top 100 Podcast | Courtney Elmer
Desiree Petrich is a best-selling author, speaker, and leadership consultant who helps individuals and teams lead with intentional action and self-awareness. She is the founder of Intentional Action and host of You’re the Boss, Now What?, where she explores leadership, communication, and personal growth. Drawing from her background in healthcare and corporate leadership, she simplifies complex leadership concepts into practical, real-world strategies.
What you’re about to hear isn’t a story about overnight success. It’s about what becomes possible when you choose keep podcasting because you love it too much to quit.
For Desiree Petrich, launching a podcast was a business growth move. But a year in and zero ROI later, she wanted to toss her mic in the donations bin and call it quits. But once she learned how to spot the signs that it was time for a podcast rebrand, the bold move she made next 4X'd her podcast growth in a single year, brought in leads and revenue like never before, and helped her fall in love with podcasting all over again.
If you're thinking about giving up, this episode might make you think twice (and hand you the podcasting strategies you're missing). Hit play and let’s dive in.
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1:04 – 5 Signs Your Podcast Isn’t Connecting With the Right Listeners
8:38 – The Podcast Messaging Mistake That Makes Great Content Easy to Scroll Past
11:15 – The Podcast Naming Strategy That Helps New Listeners Remember Your Show
16:13 – What Listener Feedback Sounds Like When Your Podcast Messaging Finally Clicks
20:14 – The One Question Test That Can Expose Weak Podcast Episodes
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Episode Links:
- Connect with Desiree Petrich: Website | LinkedIn
- Listen to Desiree's Podcast: You’re The Boss. Now What?
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Other Episodes You’ll Love:
- How to Make Your Podcast Worth Every Second You Spend on It
- Can’t Break 200 Downloads an Episode? Let’s Fix That
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Special thanks to Resonate Recordings, our exclusive implementation partner for PodLaunch® Accelerator. If you’re podcasting but aren’t seeing listeners, leads, or sales from your show, book a strategy call to find out what’s not working and how to fix it.
Follow Courtney for more podcasting insights: LinkedIn | PodLaunchHQ.com
